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Consumer Behavior: Concepts and Applications provides an insightful exploration into the intricacies of consumer decision-making processes and their implications for marketing strategies. With its fourth edition, David L. Loudon and...

"Models in Microeconomic Theory" by Martin J. Osborne and Ariel Rubinstein is a textbook that covers fundamental concepts in microeconomic theory, emphasizing the role of models and equilibrium. Here's a...